Real Bread Campaign

Real Bread Campaign

Shipton Mill is pleased to support The Real Bread Campaign fighting with and alongside them for better bread in Britain.

What is The Real Bread Campaign?

Part of the charity Sustain: the alliance for better food and farming, the Real Bread Campaign fights for better bread in Britain.

Starting with a basic definition of Real Bread being made without the use of any artificial additives, the Campaign seeks, finds and shares ways to make bread better for us, better for our communities and better for the planet.

Building on our success to date, we are now working to secure funding to help us unlock the social, therapeutic and employment opportunities offered by making Real Bread by hand. In this we aim to help people facing social exclusion due to a range of factors that might put them at a disadvantage, including living with mental health issues or physical disabilities. read more here.

The Real Bread Campaign was co-founded by Sustain and Andrew Whitley of Bread Matters.

look-for-the-loaf-mark - Samantha Livy - Tortepane



■   Run a membership scheme for everyone who cares about the state of bread in Britain

■   Have published the book Knead to Know: the Real Bread starter, the guide to success in baking Real Bread for your local community

■   Are running Lessons in Loaf and Bake Your Lawn, with the aim of Real Bread making skills being taught in at least 100 schools

■   Are helping to put Real Bread on the Menu of food access projects (such as food co-ops, community cafes and lunch clubs), and public sector institutions (such as schools, hospitals, care homes and prisons)

More generally, we are:

■   Sharing the pleasures and benefits of locally-baked Real Bread over what we see as adulterated imitations

■   Calling for an Honest Crust Act that: requires producers and retailers to declare in plain English exactly what has gone into the production of every loaf; creates legal definitions for terms including 'freshly baked/fresh', 'artisan', 'craft baker' 'traditional' and 'sourdough'. This will offer you the chance to make a better informed choice about what you feed to your family, and small independent, local bakeries to make a clear distinction of the difference between their Real Breads and other products on the market

■   Challenging what we see as misleading marketing of industrial/supermarket loaves

■   Helping to raise awareness of issues around additives and hidden processing aids

■   Championing the cause of more research into issues of health and nutrition (including digestibility, intolerance, allergy and GI) to establish factors that could have a beneficial effect (such as longer fermentation, the use of sourdough, and wheat breeding) and lead to more people being able to eat Real Bread

Our activities

In addition to the core work above, members of the Campaign around the country are engaged in activities such as:

■   Sharing the many values of Real Bread that have been lost in the quest for an ever cheaper loaf at the cost of all other considerations

■   Networking to bring farmers, millers, bakers and consumers closer together to create shorter food chains and support each other in making Real Bread available in their local communities; Real Bread bakers and other educators in sharing their skills, experience, passion and knowledge with children, caterers, professional and home bakers

■   Campaigning for: bread production that gives paramount importance to nourishment, flavour, digestibility and sustainability; support for local food systems, agricultural diversity and participatory plant breeding to enhance nutritional quality and local resilience

■   Lobbying for Real Bread values to be supported by policies covering education, training, food labelling, nutritional guidelines, nutritional and agricultural research

Campaign Membership

You don't have to be a baker to join us!

Though many people have joined the Campaign as professional bakers, the majority have become members simply because they care about the state of bread in Britain and support our aims. Other people joined us to become part of our mutually-supportive network of companions.

Not a member yet? Join up now by heading to The Real Bread Campaign membership page.

Tags: OtherFriends